Video Premiere: Yemi Alade - Boyz

Following the massive success of her fourth studio album "Woman of Steel" and the praised visual for "Shekere" which featured multiple Grammy Award winner Angélique Kidjo; Yemi Alade gears up towards her fifth studio album with the release of "Boyz".

"Boyz" is a racy up-tempo affair produced by Vtek, and marks Alade's first official outing for 2020 and starts a new era for the diva. The  Africa championing diva celebrates the male gender on the new high octane number. 

"Boyz" gets a colourful, and performance charged music video which stars Afro-pop star Seyi Shay and is directed by Paul Gambit. Yemi Alade is currently finishing up her untitled fifth studio album slated for a 2020 release.

WATCH "BOYZ" MUSIC VIDEO - Yemi Alade - Boyz (Official Video)

YEMI ALADE CELEBRATES THE MALE GENDER WITH "BOYZ"

Following the massive success of her fourth studio album "Woman of Steel" and the praised visual for "Shekere" which featured multiple Grammy Award winner Angélique Kidjo; Yemi Alade gears up towards her fifth studio album with the release of "Boys".

"Boys" is a racy up-tempo affair produced by Vtek, and marks Alade's first official outing for 2020 and starts a new era for the diva. The  Africa championing diva celebrates the male gender on the new high octane number.

Yemi Alade is currently finishing up her untitled fifth studio album slated for a 2020 release.

GET "BOYZ" ON APPLE MUSIC - https://music.apple.com/us/album/boyz-single/1513477811

WATCH "BOYZ" LYRIC VIDEO - https://www.youtube.com/watch?v=qGRshkR-Noc

VIDEO PREMIERE: YEMI ALADE, ANGELIQUE KIDJO - SHEKERE

Multiple award-winning African pop diva Yemi Alade premieres the visual for "Shekere". "Shekere" which features multiple Grammy award winner Angélique Kidjo, was birthed upon a personal request by Kidjo for Alade to revamp her classic "Wombo Lombo", heavily samples elements from the original updated to the current mainstream Afro-pop sounds.

"I dey hear the sound of a tambourine o, Talking drums and shekere combination, I see people under the tambourine o, Dancing like sey there's a celebration"; Yemi Alade emotively sings before progressing into a stellar duet with the iconic Angélique Kidjo who also sings in her native Benin dialect over the groovy DJ Coublon orchestrated instrumentation.

The cinematic visual for the praised number opens up in dramatic sequence which displays the authentic and unapologetic beauty of the African continent, a theme which has dominated in Alade's artistry and has made her hailed as Africa's championing artiste of her generation.

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"Shekere" is a rich and colourful affair, reminiscent of Disney live-action remake and once again cements Alade's throne as a royal of music videos. The classic visual joins Alade's elite videography which made her the first and only female Afro-pop artiste to have over 100 million subscribers on YouTube, a and a total cumulative visual stream of over 400 million views.

“Shekere” is sixth single off Yemi Alade’s critically acclaimed fourth studio album "Woman of Steel", following hit singles “Home”, “Give Dem”, “Vibe”, “Shake” and “Oh My Gosh”. The album features a host of international stars like Rick Ross, Angélique Kidjo, Afrobeats icon Duncan Mighty and Nollywood star Funke Akindele.

WATCH "SHEKERE" MUSIC VIDEO - https://www.youtube.com/watch?v=JwoV1-ykm9E

Universal Music Africa signs a Licensing Deal with Effyzzie Music Group for Nigerian superstar Yemi Alade

Yemi Alade, one of Africa’s most creatively and commercially successful artists, has signed a global licensing agreement with Universal Music Africa (UMA) - Universal Music Group’s west African affiliate - in partnership with Universal Music France (UMF).

Under the multi-year agreement, UMA will serve as the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group, and UMF will serve as the international roll-out partner for the project.

This licensing agreement, effective immediately, shows UMG’s will to strengthen its position in this part of the world through UMA, and builds upon the enormous success Yemi Alade has achieved with her label Effyzzie Music Group. Yemi Alade is the first African female Afropop artiste to hit over 100 million views on Youtube and VEVO with her smash hit single “Johnny”, which is now the most viewed video from any African female artiste. She is also the first female entertainer in Africa to have over a million subscribers on Youtube.

In making the announcement, Moussa Soumbounou, MD of Universal Music Africa, said, “Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety. We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”.

Olivier Nusse, Chairman and CEO of Universal Music France, said, “It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support his project, with the help of the other subsidiaries. Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”.

Taiye Aliyu, CEO and founder of Effyzzie Music Group, added, "We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa."